微博语境下新闻报道路径选择和模式建构——以调查性报道为例  

The Path Selection and Pattern Construction of News Reports in the Micro-blogging Context——Illustrated by the Example of Investigative Report

作　　者：吴果中[1] 胡琴[1] 

机构地区：[1]湖南师范大学新闻与传播学院

出　　处：《湖南师范大学社会科学学报》2013年第2期141-144,F0003,共5页Journal of Social Science of Hunan Normal University

摘　　要：作为一种社会性传媒,微博促使传统媒体在新闻生产、传播方式、受众信息接受等方面发生了从"组织化"向"社会化"的转变,尤其是挑战了调查性报道等深度报道的新闻生产路径和传播模式。一方面,微博技术颠覆了传统调查性报道单向、封闭的生产路径,内容选择及调查过程由记者主导转向大众协同合作,报道权利由集中转向分散;另一方面,报道模式不再直线孤立地进行,逐步转向开放、复杂、循环的多元格局。As a kind of social media, micro-blogging urged the traditional media reversing in many aspects, such as the traditional media＇s news production, the way of transmission and the audience＇s acceptance of information, all of which have changed from being ＂organized＂ to ＂being socialized＂, and especially micro-blogging challenged the news production＇s path and transmission mode of investigative report and other in-depth report. On one hand, the technology of micro-blogging overturned the production path of the traditional investigative report, which was unidirectional and closed before; the content selection and investigation process of the investigative report have changed from journalist leading to mass collaboration; and the reporting right has changed from centralization to dispersion; on the other hand, the reporting pattern of the investigation report was no longer linear and isolated. There emerged a multi-clement situation of being open, complex, and circulat.

关 键 词：微博 调查性报道 社会化 报道模式 

分 类 号：G212[文化科学—新闻学]