电信企业大数据分析、应用及管理发展策略  

Big Data Analysis and Management in Telecommunications

作　　者：漆晨曦[1] 

机构地区：[1]中国电信股份有限公司广东研究院,广州510630

出　　处：《电信科学》2013年第3期12-16,共5页Telecommunications Science

摘　　要：大数据正在改变企业的运营管理决策方式。大数据促进企业管理决策的力量不在于数据之大,也不在于数据本身,而在于企业根据大数据做出的更深入、更全面的客户需求洞察,并以此支撑企业针对性运营管理决策的及时、科学、有效形成,促进企业运营管理的高效准确运行。本文立足电信企业,阐述了基于可开展的大数据分析需求,企业可拓展哪些大数据源,并如何将大数据分析应用于企业的运营管理工作中,最后展望了在大数据时代的企业IT运营管理支撑的发展及转型趋势。Big data is changing the way decisions are made, but the power of big data is not from its ＂big＂ , nor just from the data itself, the power of big data comes from insight into customer demand based on the big data. According to the customer insight, managers can make efficient and scientific decisions. In the terms of telecommunications, some questions were described, such as the analysis requirments based on the big data which can be caried out, the big data sources which can be expanded by enterprises and the ways on how to apply big data analysis in business operation management. At last, the trends of the development and transformation of the support of enterprise IT operation management in the big data era were described.

关 键 词：大数据 大数据分析 运营管理决策支撑 社交网络分析 客户体验分析 客户价值分析 智能管道运营 IT支撑消费化 

分 类 号：TN915.07[电子电信—通信与信息系统]