现代化与全媒体语境中的乡土文化及其价值  

Rural Culture and Its Value in the Context of Modernization and Full Media

作　　者：姜鹏[1] 

机构地区：[1]厦门大学新闻传播学院,福建厦门361005

出　　处：《西华大学学报（哲学社会科学版）》2013年第2期34-37,共4页Journal of Xihua University(Philosophy & Social Sciences)

摘　　要：乡土文化及其传播对保持民族及民族文化的独立性具有决定意义,它对我国提升国家"软实力"、捍卫"文化安全"、强化民族身份认同等方面均具有重要价值;中国乡村的"类城市化"发展使得人们的生活具有了一定的"工具理性"色彩,而要对抗"工具理性"的不良影响,乡土文化也不可或缺;现代媒介技术笼罩着乡土文化的审美空间,营造出乡土文化传播的"媒介景观"。要在全媒体时代背景下有效地保护乡土文化,传播这一维度至关重要。Rural culture and its spreading are significant for maintaining the independence of a nation and a unified culture. Rural culture is of great value in the aspects of enhancing national ＂soft power＂, defending ＂culture safety＂ and strengthening national identity in our country. The urbanization adds a certain amount of ＂instrumental rationality＂ to the life of rural people. To overcome the adverse effects of ＂instrumental rationality＂, rural culture is rather essential. Modern media technology is shrouding in rural culture aesthetic space, creating a cultural ＂media landscape＂. To effectively protect rural culture in full media era, the communication of this dimension is critical.

关 键 词：现代化 全媒体 乡土文化 价值 

分 类 号：C912.4[经济管理]