当今旅游策划需要关注的五大基本原理  

Five Basic Principles for Today's Tourism Planning

作　　者：李庆雷[1] 高大帅[1] 杨坤武[1] 

机构地区：[1]云南师范大学旅游与地理科学学院,云南昆明650500

出　　处：《西华大学学报（哲学社会科学版）》2013年第2期98-103,共6页Journal of Xihua University(Philosophy & Social Sciences)

基　　金：教育部高等学校特色专业建设项目"旅游管理与服务教育"(TS2380)阶段性成果

摘　　要：旅游策划是特定的机构或个人运用独特的方法,对特定环境下旅游产品的生产、营销与交换进行运筹和谋划,形成文案以指导未来的经营与管理,从而获取最佳效益的创造性思维活动。在新时期,旅游策划已经成为"有智增长"模式的重要推动力,是旅游智业的重要组成部分。通常而言,旅游策划应遵循意义生产、需求导向、体验塑造、创意核心、信息依赖五大基本原理,在信息收集、需求调研的基础上,通过创意为游客塑造异地短暂的生活体验。Tourism planning is a creative thinking activity to get the optimal profits, which involves a specific institution or an individual using the unique method to operate and design the production, marketing and exchange of tourism products in the particular environment and forming a copywriting to guide the future business and management activities. Tourism planning has currently become an important driving force for ＂growth with wisdom＂ mode, and an essential part of tourism wisdom. Generally speaking, tourism planning should follow five basic principles, that is, meaning-making, demand- oriented, experience shaped, originality centered, information dependent, to shape, through originality, a short life experience for tourists in an alien place.

关 键 词：旅游策划 意义生产原理 需求导向原理 体验塑造原理 创意核心原理 信息依赖原理 

分 类 号：F590[经济管理—旅游管理]