基于层次分析法的智能用电小区客户信用价值评价  

Customer Credit Value Evaluation of Smart Power Utilized District Based on Analytic Hierarchy Process

作　　者：魏巍 艾欣 

机构地区：[1]新能源电力系统国家重点实验室(华北电力大学),北京102206

出　　处：《陕西电力》2013年第2期55-58,共4页Shanxi Electric Power

摘　　要：客户价值评价是企业精细化管理的一部分,对智能用电小区进行客户信用价值评价有助于电力企业推广智能用电小区的客户选择和客户管理。通过分析智能用电小区客户信用价值的影响因素,构建了客户信用价值的评价指标模型,并采用层次分析法计算出了评价指标模型中各评价指标的权重。根据计算出的各评价指标的权重,对客户信用价值进行了比较全面的、多角度的评价,从而促使企业根据评价结果进行有效的客户关系管理,达到企业效益最优。The customer value evaluation is part of enterprise fine management. Evaluation on the customer credit value of smart power utilized district is contribute to promoting customers choose and customer management of smart power utilized district for electric power enterprise. This paper analyses influence factors of customer credit value in smart power utilized district and constructs evaluation index model of customer credit value. This paper uses analytic hierarchy process to assignment the weight of every evaluation index. And then,comprehensive and multiple perspectives evaluation are conducted on customer credit value. According to the evaluation results,the enterprise can conduct effective customer relationship management to achieve the optimal benefit.

关 键 词：层次分析法 智能用电小区 客户信用价值 评价指标模型 客户管理 

分 类 号：F014.3[经济管理—政治经济学] F407.61