“青番茄”网上免费图书馆成功运营的特点分析  

Research on the Characteristics of the Successful Operation of Free Network Library "Green Tomato"

作　　者：李子臣[1] 

机构地区：[1]山东理工大学图书馆,淄博255049

出　　处：《情报资料工作》2013年第2期101-104,共4页Information and Documentation Services

摘　　要：文章对"青番茄"网上免费图书馆的图书内容特点、借阅方式及其以商业的模式做公益的事业定位进行了分析,对"青番茄"的主要资金来源和物流成本进行了研究,认为"青番茄"不但能成功经营下去,而且能引发网络书店及众多淘宝网店上线"可借可买任你选"的新服务。This articles analyzes the content characteristics, borrowing way and business model to do public service career positioning of free online library of ＂Green Tomato＂. And then, the author discusses the main source of funding and logistics costs of ＂Green Tomato＂, thinks that ＂Green Tomato＂ not only is successful in business, but also will trigger online bookstore and many Taobao shops online a new service that＂to borrow or buy as you choose＂.

关 键 词：免费借阅 网络图书馆“青番茄” 

分 类 号：G250.7[文化科学—图书馆学]