数字教育电视节目的设计与传播策略分析——借鉴韩国电视剧的成功经验  

The design of digital educational television programs and analysis of communication strategies: referring to the successful experiences of TV drama program in Korea

作　　者：战锐[1] 

机构地区：[1]广东石油化工学院实验教学部,广东茂名525000

出　　处：《中国现代教育装备》2013年第1期10-12,共3页China Modern Educational Equipment

摘　　要：数字教育电视节目作为一种有效的现代教学手段,在现代教育和培训中发挥着重要的作用。首先对教育电视节目的类型作出了划分,接着借鉴韩国电视剧的成功经验,并将其与国内的教育电视节目作比较分析,提出教育电视节目的设计策略,最后提出传播策略,以期为国内数字教育电视的发展提供有益借鉴。As an effective modern teaching method,digital educational television programs accounted for an important role in modern education and training.The text divides the types of digital educational television Programs into different parts,uses the successful experiences of the TV drama program in Korea for reference,and makes a comparative analysis with domestic ETV programs for putting forward some ETV programs design strategies.Moreover,it makes several communication strategies to promote the development of domestic digital educational television and to provide some reference.

关 键 词：数字教育电视 节目设计 传播策略 

分 类 号：G222[文化科学]