中部六省区入境旅游客源市场动态演化结构分析  

Analysis on Dynamic Evolution of Tourist Market of Inbound Tourism of Six Provinces in Central Region

作　　者：王玎玎[1] 马耀峰[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062

出　　处：《河南科学》2013年第2期235-243,共9页Henan Science

基　　金：国家自然科学基金资助项目(41271158)

摘　　要：针对中部六省区入境旅游客源市场,运用EXCEL软件统计分析、文献分析等方法,定量计算分析了2000—2010年中部六省区入境旅游客源市场地理空间结构、亲景度和竞争态的时空演替特征、目的地竞争态动态演化模式,"亲景度-市场竞争态矩阵模型",得出中部地区入境旅游人数和外汇收入增长趋势明显,但入境旅游时间和空间结构不太合理,波动较大的结论.建议通过合理定位国际客源市场,改善客源市场结构,推动中部六省区的入境旅游发展.Based on the international tourist market of six provinces in central region, we do quantitative calculation and analysis of spatial structure of international tourist market in northwest, temporal and spatial evolving feature of the preference scale and the competition state, including dynamic evolution pattern of competition state of destinations in northwest as well as “the preference scale and the marketing competition state matrix model” during the 11 years （from 1999 to 2009） by EXCEL and documentary analysis. The number of inbound tourists and the income of foreign exchange of central region are on the increase obviously, but the problem is that the temporal structure of the inbound tourism are not that reasonable and fluctuate a lot. It is advised that international tourist market should be reasonably located to provide fundamental materials,improve the tourist market structure,to promote inbound tourism development of six provinces in central region.

关 键 词：中部六省区 地理集中指数 入境和目的地客源市场 亲景度和竞争态 时空动态演化 

分 类 号：F590[经济管理—旅游管理]