内蒙古武术市场化的模式构建研究  

Construction of Marketization Models of Martial Arts in Inner Mongolia

作　　者：阿拉腾朝鲁[1] 

机构地区：[1]内蒙古财经大学体育教学部,内蒙古呼和浩特010050

出　　处：《内蒙古师范大学学报（哲学社会科学版）》2012年第6期135-138,共4页Journal of Inner Mongolia Normal University：Philosophy and Social Sciences Edition

基　　金：内蒙古体育社会科学研究项目(NTS201034)研究成果

摘　　要：我区武术现有的市场运作仍处在初级阶段,开发武术套路市场潜力仍不足。通过实地调查,我们发现不同武术群体对武术市场化的认同感存在明显的差异,相比较散打竞技水平较高,已具备开发利用价值。针对目前的现状,我们必须有准确的武术发展的目标定位,并引入市场运作机制,才能使我区的武术事业健康快速的发展。本文通过对我区武术市场化发展现状的调研与分析,了解和掌握存在的问题,并提出其发展对策与建议,从而,为构建内蒙古武术市场化的运作模式与运行机制,推进内蒙古武术按市场规律快速发展提出一些理性的思考以供业界借鉴。The market-oriented operation of martial arts in Inner Mongolia Autonomous Region is still in its preliminary stage and the potential is not great. After making on-the-spot observations, we find that there are clear differences as to its marketization among different martial arts groups. The competitive level of free combat is comparatively high and is ready for development. At present, we should determine con- cisely the goal for the development of martial arts and introduce market-oriented operation mechanisms so as to develop martial arts rapidly and healthily in our autonomous region. Through a survey, this article sorts out the problems in its development and offers some reasonable thinking for the construction of its market-oriented operation models and mechanisms in Inner Mongolia with the intention of pushing forward its rapid development according to market laws.

关 键 词：内蒙古 武术 市场化 模式 

分 类 号：G852[文化科学—民族体育]