基于旅游行为层次的红旗渠红色旅游开发探析  

Research on Red Tourism Development in Hong Qiqu Based on Tourism Behavior Levels Theory

作　　者：帅军霞[1] 

机构地区：[1]许昌学院旅游文化资源规划与开发研究所,河南许昌461000

出　　处：《安阳师范学院学报》2012年第5期65-68,共4页Journal of Anyang Normal University

基　　金：河南省教育厅人文社科项目<基于生命周期理论的红旗渠红色旅游开发研究>(2011-QN-088)

摘　　要：提升旅游者活动行为层次既能深化游客的旅游体验,又能较大程度提高景区的经济效益。在红旗渠红色旅游开发中,提高旅游者活动行为层次必须以资源特色为导向,抓住红色这一根本特点,立足基本层次,稳定基础,把爱国主义教育做成精品;设计具有红旗渠烙印的娱乐和购物项目,使提高层次成为旅游者的常态化行为;争取专门层次,会议和专业考察旅游,通过将旅游者行为不断升级,促进红旗渠景区的良性发展。Improveing the travel behavior level not only meets various needs of tourists,but also accelerates economic performance.At the same time,improveing the travel behavior level must be guidelined by resource characteristics.Grasp the red tourism and the essential characteristics of Hong Qiqu,based on the basic level,can stabilize the foundation and make the patriotism education as a competitive product.We design entertainment and shopping projects with the festure of Hong Qiqu in order to make higher levels tourism behavior normalization.At last,we should fight for special levels tourism,such as meeting and professional inspection,upgrade tourists behavior,and promote sustainable development of Hong Qiqu.

关 键 词：旅游者行为层次理论 红旗渠 红色旅游 

分 类 号：F592.7[经济管理—旅游管理]