医院开展异业合作的模式及实现方式  

Hospital Carrying out Cross-industry Cooperation:Mode and Implement

作　　者：许凤琴[1] 付菊芳[1] 杨志芳[1] 苑继承[1] 

机构地区：[1]第四军医大学西京医院门诊部,西安710032

出　　处：《解放军医院管理杂志》2013年第1期91-93,共3页Hospital Administration Journal of Chinese People's Liberation Army

摘　　要：随着医疗卫生体制改革的不断深入,医院在不断提高患者至上理念的指导下深入探索,将提高医院核心竞争力及铸就中华名院品牌相结合,积极发展异业合作,与银行业、通讯业、保险业、传播媒体等其他行业进行资源整合,利用优势互补为患者提供一站式、立体式、全方位的医疗保障服务,最终使患者得到切实好处,同时实现院企共赢。With the continuous deepening of health system reform,hospital combined the fine service for patients and hospital sustainable development to actively develop the corporation cross-industry,which was guided with the idea of putting patient first patient first.The core contents were to integrate resources from banking,telecommunications,insurance,and media,and so on.By the use of complementary advantages among these industries,hospital could provide one-stop,three-dimensional,full range of health care services for the patients,so as to benefit patients and enterprises.

关 键 词：服务模式 CRM 核心竞争力 异业合作 品牌推广 互惠共赢 

分 类 号：R197.32[医药卫生—卫生事业管理]