中国小食品全球化市场营销策划案例  

One Case of Global Marketing Strategy of Chinese Snacks

作　　者：李玉萍[1] 王广斌[1] 王如福[2] 

机构地区：[1]山西农业大学农经系,山西太谷030801 [2]山西农业大学食品系,山西太谷030801

出　　处：《山西农业大学学报》2000年第3期315-316,共2页

摘　　要：日常生活中人们日益追求小食品的方便、快捷、营养。中国小食品集中国南北小食品之精粹 ,通过不同的产品组合 ,将南甜北咸、东辣西酸优化配置 ,如枣 +玉米 +大豆 +…… ,价格多档次 ,品种多样化 ,以期厂商有利可图 ,消费者食有所获。With the acceleration of life rhythm, more and more people show increasing concern and pursuit for the convenience, quickness and nutrition of snack food. The series of Chinese snacks collect the most magnificent and splendid part of the wide variety of foods from all parts of China. Through combination of different products and consideration of different tastes in different areas, for instance, jujube plus corn plus soybean etc. The Chinese snacks boast wide variety, and the prices of different products range widely. Therefore, it can ensure the profit effect of producers, and to the satisfactory of both consumers and producers.

关 键 词：小食品 全球化市场营销 国际市场 营销策划 

分 类 号：F752.658.2[经济管理—国际贸易] F713.50[经济管理—产业经济]