煤炭企业慈善行为特征及效果评价  

Charity Behavior Features and Effect Evaluation of Coal Enterprise

作　　者：张高亮[1] 朱文征[1] 华熹 

机构地区：[1]浙江理工大学经济管理学院,浙江杭州310018 [2]华亭煤业集团有限公司,甘肃华亭744100

出　　处：《煤炭经济研究》2013年第3期45-47,共3页Coal Economic Research

摘　　要：为了研究煤炭企业慈善行为的特征、方式及对煤炭企业慈善行为效果的评价,运用结构性访谈提纲,对煤炭企业慈善行为进行了研究。研究结果表明煤炭企业进行慈善的主要动机是改善社会关系,其慈善的方式倾向于当地建设,"本土化"明显。In order to study the charity behavior features and method of the coat enterprise and the evaluation on the charita- ble behavior effect of the coal enterprises, with the outline of the structural interview, a study on the charity behaviors of the coal enterprises was conducted. The study results showed that the main intention of the charity conducted by the coal enterpris-es is to improve the social relations. The charity method of the coal enterprises would prefer to the local construction and the ＂localization＂ is obvious.

关 键 词：慈善行为 慈善捐赠 效果 煤炭企业 

分 类 号：F426.21[经济管理—产业经济]