经济增长放缓时期自主品牌汽车厂商处境与对策  

Challenges and Strategies of Domestic Automakers in Economic Recession

作　　者：孙龙林[1] 

机构地区：[1]深圳职业技术学院汽车与交通学院,广东深圳518055

出　　处：《深圳职业技术学院学报》2013年第2期61-66,共6页Journal of Shenzhen Polytechnic

摘　　要：经济增长放缓时期,自主品牌汽车企业遇到了制约发展的不利因素,既有来自国际巨头的外部压力,也有面临推动品牌高端化、实施多品牌战略、进军电动汽车市场等行动没有达到预期的内部困境,从而导致了销售增长乏力和市场占有率萎缩的现状。自主品牌汽车企业的崛起,需要政府政策的有力扶持、整车企业间的横向协作以及零部件企业的发展壮大。During the economic recession, domestic automakers encounter an unfavorable environment and pressure from international top automakers. Besides, failure to introduce high-end brands, implement a multiple-brand strategy and move into the EV market results in a decline in market share. The support from the government, the parmership between domestic automakers and the growth of auto parts manufacturers will contribute to a boom of domestic automotive industry.

关 键 词：自主品牌 汽车 对策 

分 类 号：F426[经济管理—产业经济]