供应链促销-定价决策与内生时机  

Promotion-pricing decision and endogenous timing in a supply chain

作　　者：刘军[1] 谭德庆[1] 

机构地区：[1]西南交通大学经济管理学院,成都610031

出　　处：《计算机应用》2013年第4期971-975,共5页journal of Computer Applications

基　　金：国家自然科学基金资助项目(71271175);教育部人文社会科学研究青年基金资助项目(12YJC630096);四川省科技支撑计划项目(2011SZ0228)

摘　　要：在两个制造商和单个零售商组成的供应链中,为了得到供应链内生时机,构建了促销-定价博弈模型,分析产品替代度和促销效率对促销-定价策略和内生时机的影响,并通过数值仿真探讨成本差异对成员决策和内生时机的影响。研究表明:强势品牌促销效率的增加将提高供应链的协调水平;成本差异不改变整体内生时机,只对区域范围产生一定影响,如果研究者随意假设博弈参与人的行动时机,那么所得结论可能是错误的。To get endogenous timing in a supply chain,a promotion-pricing game model was established in a supply chain with two manufacturers and one retailer.The effects of product substitutability and promotional efficiency on promotion-pricing strategies and endogenous timing were analyzed.The effect of cost difference on member decision and endogenous timing was explored through numerical simulations.It is found that the level of supply chain coordination is improved due to an increase in promotional efficiency of famous brand.Overall endogenous timing cannot be changed by cost difference,and only regional area gets influenced.If the action timing of participants in the game is arbitrarily assumed by a researcher,wrong conclusions may be obtained by him.

关 键 词：供应链 促销 定价 内生时机 成本差异 数值仿真 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术] F224.32[自动化与计算机技术—计算机科学与技术]