高校图书馆低成本营销之道——爱尔兰沃特福德理工学院图书馆的实践与启示  

On Low Cost Marketing of Academic Libraries:Based on the Practice of WIT Library

作　　者：周蕾[1] 

机构地区：[1]郑州轻工业学院图书馆

出　　处：《图书馆学研究》2013年第6期90-93,共4页Research on Library Science

摘　　要：高校图书馆需要采用营销手段宣传推广图书馆的资源和服务,营销的成功完全可以不投入太多资金,而只是依靠图书馆现有资源和馆员的热情。爱尔兰沃特福德理工学院图书馆在2007/2008年实施的一系列低成本营销活动,成效显著,对国内高校图书馆的服务营销有一定借鉴意义。The necessity of academic libraries promoting their services and resources through marketing is so strong that they always spend too much money on library marketing; however, the successful marketing can be reached just by depending on their existed resources without costing too much money. The successful experience of Library of Waterford Institution of Technology, Irish, may bring some revelations for marketing of academic libraries in China.

关 键 词：高校图书馆 图书馆服务 服务营销 低成本营销 

分 类 号：G258.6[文化科学—图书馆学]