基于价值营销理论的高校图书馆服务  

The Services of Unversity Libraries Based on the Theory of Value Marketing

作　　者：刘小娜[1] 

机构地区：[1]河南机电高等专科学校,河南新乡453003

出　　处：《图书馆研究》2013年第2期101-103,共3页Library Research

摘　　要：价值营销理论关注消费者价值构成、成本构成。价值营销理论应用于图书馆的读者服务工作中,可提高读者价值,降低读者的成本,增强读者的满意度。以价值营销理论为指导,分析了图书馆读者的让渡价值系统的构成与特点,提出基于价值营销理论的高校图书馆服务策略。The theory of value marketing pays close attention to the consumers＇ value composition and cost structure. The application of value marketing theory in library reader service can improve readers＂ ＂value, reduce the cost of the reader, enhance readers＇ satisfaction. Guided by the theory of value marketing, this paper analyses the formation and characteristics of delivered value system of readers in the library, and puts forward the services strategies of university libraries based on the value of marketing theory.

关 键 词：价值营销理论 图书馆 读者服务 

分 类 号：G252[文化科学—图书馆学]