青奥会和奥运会对大众传媒影响之比较  

Comparison of the Influence of Youth Olympic Games and Olympic Games on Mass Media

作　　者：孙葆丽[1] 罗乐[1] 康晓磊[2] 

机构地区：[1]北京体育大学,北京100084 [2]南京体育学院,江苏南京210014

出　　处：《成都体育学院学报》2013年第3期50-53,共4页Journal of Chengdu Sport University

基　　金：2011年国家社会科学基金重点项目(11ATY002)"青奥会与奥运会主要特点之比较"阶段性成果

摘　　要：大众传媒对奥林匹克运动进行深入广泛报道的同时,以奥运会为代表的奥林匹克运动也对大众传媒产生了深远的影响,从传播方式和传播素材两大方面促进了大众传媒的进一步发展。青奥会远离了大众传媒竞争的尘嚣,也促使大众传媒在报道时迎合了青年人的习惯,为大众传媒报道体育内容注入了新鲜活力。The mass media reports the Olympic movement deeply and widely. As the representative of the Olympic movement, Olympics Games, in turn, exhibits a profound influence on mass media too. The influence could be catego- rized into transmission methods and resources. Youth Olympic Games is away from the mass media competition, which is coincidently in line with the habits of young people and injects new vigor into mass medias sports reporting.

关 键 词：青奥会 奥运会 大众传媒 影响 比较 

分 类 号：G206[文化科学—传播学]