电子商务中消费者保护问题的研究  

Problems Concerning Consumer Protection in E-Commerce

作　　者：付静雯[1] 

机构地区：[1]哈尔滨工程大学经济管理学院,黑龙江哈尔滨150001

出　　处：《商业经济》2013年第7期72-75,共4页Business & Economy

摘　　要：随着计算机与互联网技术的广泛应用,电子商务如雨后春笋一般发展。由于这一新型商业运营模式具有虚拟性、远程性以及技术性强等特点,在为消费者带来方便快捷服务的同时,也为消费者带来了更多的风险和不确定性以及维权困难等问题。在电子商务交易过程中加强对消费者权益保护,必须从交易达成前、交易过程中、争议处理过程中三个方面入手,既要保障消费者的知情权,也要保护消费者隐私权,更要合理制定格式条款。同时,要选择适当的履约方式。只有这样,才能增强消费者对电子商务的信心,才能使电子商务得以长足发展。E-commerce has been springing up since the extensive use of computer and the Internet. The new business operation mode is virtual, remoting and highly technical. As a result, together with the convenient and efficient service, it brings about more risks, uncertain- ties and difficulties in protecting the legal rights of consumers. Consumer protection in e-business transactions must be strengthened be- fore the reaching of a deal, during the transaction process and in treating disputes, safeguarding consumer rights to know, protecting con- sumer privacy and formulating reasonable standard terms. In addition, a proper performing method must be chosen. Only in this way could consumer confidence be increased to make e-commerce develops in considerable terms.

关 键 词：电子商务 消费者保护 问题研究 

分 类 号：F713.36[经济管理—产业经济]