农业企业社会责任危机响应模式——基于双汇“瘦肉精”事件的案例研究  

Response mode of agricultural corporate social responsibility crisis——Case research based on the event of clenbuterol in Shuanghui

作　　者：马少华[1] 欧晓明[1] 

机构地区：[1]华南农业大学经济管理学院,广东广州510642

出　　处：《广东农业科学》2013年第3期231-233,共3页Guangdong Agricultural Sciences

基　　金：国家自然科学基金(71273095)

摘　　要：受农产品的同质性影响,农业企业社会责任危机的爆发不但威胁到农业企业自身的发展,同时危及整个行业的存续。因此,农业企业对企业社会责任危机如何响应是解决危机的关键。通过分析双汇在"瘦肉精"事件中的危机响应模式并进行理论探讨,发现农业企业社会责任危机的爆发牵涉多方利益,农业企业社会责任危机的响应模式是农业企业自身短期利益与长期利益权衡的结果,是多方博弈的要求,其响应模式主要包括被动回应、主动嵌入、战略导向,其响应过程是一个动态变化、螺旋上升的过程。Because of the homogeneity of agricultural products, corporate social responsibility crisis in agricultural enterprises is a threat to the development of agricultural enterprises, and even the survival of the industry. So the key to solving the crisis is the response mode of agricultural enterprises. In this paper, by analyzing response mode of Shuanghui in the event of clenbuterol and theoretically discussing response mode of corporate social responsibility crisis, the study found that corporate social responsibility crisis in agricultural enterprises involves multi-stakeholder interests, its corporate social responsibility crisis response mode is the result of trade-offs between short-term interests and long-term interests, the requirements of multi-game, its response mode including passive response, active embedded, strategic orientation. The response process of agricultural corporate social responsibility crisis is a dynamic and spiraling process.

关 键 词：企业社会责任危机 响应模式 农业企业 

分 类 号：F324[经济管理—产业经济]