应用数据挖掘技术提升金华地区旅游业核心竞争力的研究  

Research on Application of Data Mining Technology to Promoting the Core Competence of Tourism in Jinhua District

作　　者：彭亚发 谢小兰[1] 

机构地区：[1]浙江广厦建设职业技术学院信息与控制工程学院,浙江东阳322100

出　　处：《电脑开发与应用》2013年第3期7-10,共4页Computer Development & Applications

基　　金：金华市社会科学联合会课题资助项目(金社字〔2012〕8号)

摘　　要：应用数据挖掘技术可以让企业找到最新的有价值的商业信息,实现预测客户的消费需求并制定相应的对策和计划,数据挖掘通过对大量观察和统计到的数据仓库中的数据进行处理,能够比较准确地通过大量的统计信息预见到未来的相关事物的发展趋势,对比分析金华地区旅游市场的特点,应用数据挖掘技术对旅游业的相关数据进行统计挖掘,并从中得出有利于金华旅游业发展的相应对策,不但带动了金华地区旅游产业的发展,而且对提高金华地区旅游行业的核心竞争力起到非常重大的推动作用。The application of data mining technology can allow enterprises to find a new valuable business information, realize the forecast customer demand and make corresponding countermeasure and plan, data mining based on a large amount of observation and statistics to the data in the data warehouse are processed, to more accurately by a lot of statistical information to foresee the future the development trend of related things, through the comparison and analysis of Jinhua tourism market characteristics, the application of data mining technology on tourism related statistical data mining, and draw in favor of Jinhua tourism industry development countermeasure, not only led the Jinhua region＇s tourism industry development, but also to improve the tourism industry in Jinhua core competitiveness plays a very important role.

关 键 词：数据挖掘 旅游业 核心竞争力 

分 类 号：TP311.132[自动化与计算机技术—计算机软件与理论]