论风险研究领域中的社会表征理论  

Social Representation Theory in Risk Studies

作　　者：王磊[1] 伍麟[1] 

机构地区：[1]吉林大学哲学社会学院

出　　处：《南京师大学报（社会科学版）》2013年第2期116-122,共7页Journal of Nanjing Normal University(Social Science Edition)

基　　金：吉林省社科基金"风险沟通视域中的信任机制研究"(2012B157)阶段性研究成果

摘　　要：社会表征理论以常识理解新事物为出发点,立足于个体和社会层面的交汇点,关注群体成员互动达成共识的同时允许个体差异的存在,认为表征会在人际互动和时间推移过程中发生变化。这些特点可以弥补风险感知的不足。社会表征的结构理论、身份理论和三角巧克力模型为风险表征的研究提供了理论基础;三角测量法、字词联想法、系列复制法和基本认知图式为其提供了方法论基础。社会表征理论可以成为风险研究的一个新的指导理论。The current risk studies are conducted by employing such theories as are characterized mainly by the technique orientation,culture orientation and the notion of social amplification of risks.Though having deepened our understanding of risks,these theories have some limitations.The fundamental one is that they all focus on the individual,static and cognitive aspects of risk perception.The social representations theory,however,uses common sense to understand the new things and regard social representations as the interface between individual and social levels.Social representations theory emphasizes the interactions among group members to reach a consensus while allowing individual differences.It argues that representations will change with interpersonal interactions and the passage of time.These features can make up for the limitations of the risk perception theory.The sub-theories of social representations,i.e.the structural theory,identity theory and toblerone model,lay a solid theoretical basis for the studies of risk representations.Different research methods like triangulation,word associations,serial reproduction,and basic cognitive schemes,constitute their methodological basis.Thus,social representations theory can become a new guiding theory for risk studies.

关 键 词：风险 社会表征 风险感知 

分 类 号：C912.6[经济管理]