二维游戏化电子商务平台研究  

2-Dimensional Gamified E-commerce Platform

作　　者：施雪丹[1] 包涵[1] 尹志[1] 

机构地区：[1]宁波工程学院,浙江宁波315211

出　　处：《宁波工程学院学报》2013年第1期32-36,共5页Journal of Ningbo University of Technology

摘　　要：游戏化的意思是指利用游戏或者游戏的各种技术手段来吸引用户,促使用户不断使用,积累经验与金钱,进而拥有更好的使用体验。合理使用游戏化思想,能够使用户反复使用或者购买某种产品或服务。本文的研究将游戏化的思想运用到电子商务领域,构建了一个基于Flash RIA技术的二维游戏化电子商务平台。该系统综合运用了Flash,PHP等技术手段,将游戏的概念贯穿整个电子商务系统。与传统电子商务平台相比,很好地提升了用户的购物体验。文章最后对游戏化电子商务平台的前景进行了展望。Gamification means using games or technology in the games to attract the users so as to make the users use constantly and accumulate both experience and money and obtain better using experience.It will also make the users repeatedly use or purchase certain product or service if employed properly.The paper applies the gamification to the e-commerce and builds a 2-dimensional gamified e-commerce platform based on Flash RIA.The system uses such technology as Flash and PHP and practices the gamification throughout the e-commerce platform.As compared with the traditional platform,this one heightens the users＇ shopping experience.Finally,the paper discusses the prospects for the gamification in this light.

关 键 词：游戏化 电子商务 富因特网应用 

分 类 号：TP311.5[自动化与计算机技术—计算机软件与理论]