奥运视觉形象中植物元素的文化内涵研究  

Research on the Culture Connotation of the Plant Element of the Olympic Visual Images

作　　者：李洪国[1] 何秋华[1] 黄益[1] 

机构地区：[1]广东工业大学体育部,广东广州510006

出　　处：《广州体育学院学报》2013年第2期36-39,共4页Journal of Guangzhou Sport University

摘　　要：运用文献资料、专家访谈等方法,以奥运精神与艺术设计为研究基础,将奥运史上出现的植物元素为研究对象,细致挖掘植物元素在奥运视觉形象中的文化内涵,剖析古代奥运植物元素的寓意与渊源,并从文化的物质性、艺术性、传播性视角分析植物对奥运视觉形象的价值与内涵,以期为丰富奥林匹克非物质文化遗产研究提供一定的借鉴意义。Adopting the methods of documentary and expert interview, based on the Olympic spirit and art design, this essay takes the plant elements in the Olympic Games as the targets to explore the culture connotation of the plant of the Olympic vis- ual images and to analyse the implied meaning and the origin of the plant elements of the ancient Olympic Games. It analyses the value and connotation of Olympic visual images from the perspective of the materiality, artistry and transmissibility of the culture. It aims to provide reference for the research on the intangible euhural heritage of Olympic Games.

关 键 词：奥运 视觉形象 植物 文化内涵 

分 类 号：G811.219[文化科学—体育学]