全球化视野中中华民族体育文化国际传播的背景与意义  

On the Background and Significance of International Communication for Traditional Sports Culture

作　　者：惠弋[1] 田俊涛[1] 

机构地区：[1]南阳师范学院体育学院,河南南阳473061

出　　处：《搏击（体育论坛）》2013年第2期91-94,共4页Sport Forum

摘　　要：中国是体育文化大国,数千年体育文化历史灿烂辉煌,但是中国不是体育文化传播强国,对当代人类体育文化的影响,与我们应该产生的影响相比要小很多。在全球化格局中,随着中国的全面崛起,中华文化传播也正在进行着转型的努力,一个突出的表现就是"走出去",积极、理性地对外传播中华文化。中华民族体育文化应在此情势下,改变曾经的"他者"形象,回应西方体育文化强势语境带来的严峻挑战,扭转"文化逆差"的局面,进而实现民族体育文化自觉并维护世界体育文化的多样性。China isa giant nation of sportsculture, with sportsculture for thousandsyearsof splendid history, but China is not sports culture dissemination power, its influence on the contemporary human sports culture is smaller than it should do. In the situation of globalization, with China＇s overall growth, Chinese culture communication is also doing the transformation efforts, a prominent performance is ＂going out＂, actively and rationally spreading Chinese culture in foreign countries. Chinese national sports culture in such situation, should change its ever image, in response to western sports culture strong and serious challenges, and turn the situation of ＂cultural deficit＂, so as to realize the national sports cultural consciousnessand maintain the diversity ofthe world sportsculture.

关 键 词：全球化 民族体育 国际传播 背景 意义 

分 类 号：G85[文化科学—民族体育]