大学生创业意愿影响因素研究——基于社会网络关系视角  

Research on the Influencing Factors of Entrepreneurial Intension of University Students——Based on the Relationship between Social Network Perspective

作　　者：王雨[1] 王建中[1] 

机构地区：[1]云南财经大学工商管理学院,云南昆明650221

出　　处：《经济与管理》2013年第3期64-68,共5页Economy and Management

摘　　要：大学生创业意愿有多方面影响因素,重点是社会网络因素。家人、学校等社会网络强关系通过影响创业态度和创业自我效能感影响并作用于创业意愿,网络榜样力量也会对创业意愿产生积极影响。家人、学校等外部因素要给与大学生支持、鼓励和经验传授,给予创业实践帮助,大学生自己要注重积累创业资源,提高创业意愿,通过正向的创业态度和创业效能感来影响创业意愿。There are many factors affect the entrepreneurial intention of college students, and students＇ social networks play an important role. Family and school ect. social network strong relationship through the influence of entrepreneurial attitude and entrepreneurial self-efficacy influence and impact on entrepreneurial intention, The example of the network power will have a positive impact on the entrepreneurial intention. Factors of family, school and other external to give support, encourage and experience, to give the entrepreneurial practice help, college students should pay attention to the accunmlation of resources, improve the entrepreneurial intension. And the entrepreneurial attitude and entrepreneurial self-efficacy affect the entrepreneurial intention.

关 键 词：创业意愿 强关系 弱关系 创业态度 创业自我效能感 

分 类 号：F241[经济管理—劳动经济]