我国电动汽车商业模式创新SWOT分析  

The SWOT Analysis on Business Model Innovation of Electric Vehicle in China

作　　者：王秀杰[1] 

机构地区：[1]广西工学院,广西柳州545006

出　　处：《科技管理研究》2013年第8期18-22,共5页Science and Technology Management Research

摘　　要：首先解析商业模式创新内涵及我国电动汽车商业模式发展现状,运用SWOT分析工具对我国电动汽车商业模式创新现状进行剖析,明确其所具备的优势、劣势、机遇和挑战,并在此基础上提出促进我国电动汽车商业模式创新的战略措施。Since there is no major technological breakthrough in current battery technology, it is important to explore business model innovation to realize the commercialization and large - sc＇,de development of electric vehicles. This paper firstly analyses the connotation of business model innovation and electric car business model development in China, and then the SWOT tool is used to analyze the status quo of Chinag electric car business model innovation, its advantages, its disadvantages, its opportunities and challenges. Lastly, on this basis, the strategic measures to promote China＇s electric car business model innovation are given.

关 键 词：电动汽车 商业模式 创新 SWOT 分析 

分 类 号：F426.471[经济管理—产业经济]