“农超对接”的实施条件——基于交易费用理论视角  

Explore the Implemental Conditions of "Farmer-Supermarket Direct Purchase" Based on the Transaction Cost Theory Perspective

作　　者：赵敏[1,2] 李富忠[2] 

机构地区：[1]上海财经大学,上海市200433 [2]山西农业大学,山西太谷030801

出　　处：《中国流通经济》2013年第4期20-25,共6页China Business and Market

基　　金：2010年国家自然科学青年科学基金项目"中国区域层面资源诅咒效应传导机制与规避政策研究:基于内生增长的视角"(项目编号:71003068);2011年度教育部人文社会科学研究项目"中国城市体系跨国网络结构特点研究--基于企业母子联系之网络分析"(项目编号:11YJA790066);山西省高等学校人文社会科学重点研究基地项目"山西综改区县域经济转型跨越发展与"一县一业"建设研究"(项目编号:2012314);"山西现代农业发展及评价体系研究"(项目编号:2012313)的部分成果

摘　　要："农超对接"是对农产品流通方式的创新,其交易成本低、资源配置效率高,使农民、超市、消费者三方共赢。实现"农超对接",降低交易费用是关键。因此,要加强对接主体队伍建设,提升链接的稳定性和成功率;搭建全国农产品市场信息平台,保障信息渠道畅通;加大现代化物流体系建设力度,降低物流成本及耗损率;强化"一县一业"建设,促进特色农产品主产区的形成。＂Farmer-Supermarket Direct Purchase＂ is an innovative circulation way of agricultural products and its implementation can reduce the transaction costs and increase the efficiency of resources distribution to achieve a win-win situation among farmers,supermarkets and consumers.Reducing transaction costs is the key for us to realize ＂Farmer-Supermarket Direct Purchase＂.So,we should,first,strengthen the cultivation of main players and improve the stability and success rate;second,we should establish the information platform of national agricultural product market and smooth the information channel;third,we should strengthen the construction of modernized logistic system and reduce the logistic cost and rate of waste;and fourth,we should strengthen the construction of ＂one country,one industry＂ and promote the development of main production areas with special agricultural products.

关 键 词：农超对接 交易费用 共赢 

分 类 号：F323.7[经济管理—产业经济]