我国旅游目的地信息化建设B2G2C模式研究  

A Study of the Informationization Construction in China Tourism Destination based on the Pattern of Business to Government to Customer

作　　者：庞媛媛[1] 

机构地区：[1]信阳师范学院历史文化学院,河南信阳464000

出　　处：《华北水利水电学院学报（社会科学版）》2013年第2期92-94,共3页Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition)

基　　金：河南省政府决策研究招标课题<河南省宗教文化资源开发研究>(2011B673)

摘　　要：旅游目的地信息化建设是旅游业发展的内在要求,是促进旅游业由粗放型向集约型转变的重要抓手。介绍旅游目的地信息化建设理论——B2G2C模式,详细阐述旅游网站的分类及其建设策略、信息化建设主体及其任务、各主体之间的关系及其包含的主要内容;揭示旅游目的地信息化建设B2G2C模式的意义。Informationization construction in tourism destination is the inherent demand and only path for local tourism develop- ment and changes the development mode from extensive economical operation to intensive economical operation. Firstly, the new theory of the informationization construction in tourism destination is introduced. The new theory is Business to Government to Customer. Then the classifying and building strategy for tourism websites, the participants and their tasks in informationization construction, the rela- tions among the participants and the main content of the relations are expatiated detailedly. Finally, the meaning of the theory is introduced.

关 键 词：旅游 目的地 信息化 建设 

分 类 号：C931.6[经济管理—管理学]