从传媒政治经济学视角看中国当代女性期刊变迁  

A Study on the Transforming of Women's Magazine in China from A Media Political Economy Perspective

作　　者：石鑫[1] 

机构地区：[1]中华全国妇女联合会妇女研究所,北京100730

出　　处：《山东女子学院学报》2013年第2期57-60,共4页Journal of Shandong Women＇s University

基　　金：国家社会科学基金重大委托项目"中国妇女运动百年史"(项目编号:05&ZD018)

摘　　要：从传媒政治经济学的角度探讨女性期刊的运作和内容发现,在传媒市场化过程中,女性期刊的营销模式发生了从发行主导型向广告主导型的转变,这一转变引起了传统妇联期刊的式微和时尚期刊的兴起,反应在期刊内容上,则出现了迎合男权思想和消费主义的趋势,使女性形象与"家庭"和"消费"更加紧密地联系在一起,强化了性别刻板印象。This article explores how the operation and content of women＇ s magazines are determined by the chan- ging of political and economic structure, in the context of transformation from traditional media management system to market economy, from a media political economy perspective. During the process of media mercerization, the marketing model of women＇s magazines has shifted from distribution- supported to advertisement- supported, which has caused the declining of traditional women＇ s magazine of Women＇ s Federation and the uprising of fashion magazine. To meet the demand of masculine and consumerism, they attach women to family and consumption closer and thus strengthen the gender stereotype.

关 键 词：女性期刊 传媒政治经济学 妇联 消费主义 性别 

分 类 号：G122[文化科学]