梵克雅宝的珠宝加工工艺  

The Analysis of Jewelry Technology on Van Cleef & Arpels

作　　者：陈雯雯 

出　　处：《上海工艺美术》2013年第1期68-70,共3页Shanghai Arts & Crafts

基　　金：2010年度"上海高校选拔培养优秀青年教师科研专项基金"编号:gjd10025

摘　　要：法国珠宝品牌梵克雅宝（Van Cleef＆Arpels）作为世界顶级珠宝品牌之先驱,至今仍引领着世界珠宝设计和流行趋势的走向。除了设计理念集各国文化和艺术于一体外,其精湛的工艺令无数社交名媛和行业专家所折眼,选用其饰品甚至成为上流社会的象征。另外,该品牌从1906年创建之初至今,其多元的营销策略依然为同行津津乐道并争相效仿。As the world＇ s most prestigious jewel brand.Van Cleef Arpels,the French jewel brand currently is still leading the trend of world＇ s jewellery design.In addition to their design concept that integrates various culture and art from different countries,its exquisite craftsmanship is admired by many social elites and industry＇s experts.It has become that jewellery from this brand is now the symbol of high class status.Moreover,since Van CIeefArpels＇ founding in 1906,its diversified marketing strategies are still emulating its competitors.This article will uncover the extraordinary journey of this century-old brand＇s culture through analysing Van CleefArpels＇ unique jewellery craftsmanship.

关 键 词：珠宝品牌 加工工艺 流行趋势 珠宝设计 设计理念 行业专家 上流社会 营销策略 

分 类 号：J53[艺术—艺术设计]