“标准产品”竞争双寡头市场消费者均衡分析  

An Analysis of Consumer Equilibrium in Double-oligarch Market about “Standard Product”Competition

作　　者：陶忠元[1] 张红旗[1] 

机构地区：[1]江苏大学财经学院,江苏镇江212013

出　　处：《商业研究》2013年第4期73-78,共6页Commercial Research

基　　金：教育部人文社会科学研究规划基金项目;项目编号:10YJA790170

摘　　要：基于标准的"产品"视角,本文在综合考察"标准产品"用户和质量的基础上,通过引入双寡头市场均衡分析,发现转换成本对用户临界规模及其稳定性有重要影响,较高质量的"标准产品"会在临界规模方面具备一定优势,而用户基础在一定程度上弥补了低质量"标准产品"的劣势。因此,在标准竞争成为国际竞争战略制高点的当今,正确领会标准竞争机理是推进我国标准国际化战略的重要前提。"标准产品"制定者应该积极提高标准的质量,努力扩大用户基础,在竞争中获得优势。Focusing on the perspective of standard ＂product＂, on the basis of a comprehensive study about the ＂stand- ard products＂ users and quality, and by introducing double oligarch market equilibrium analysis, this article found that conversion cost has an important influence on the user＇s critical scale and stability. High quality ＂standard products＂ have a certain advantage in the critical scale, while the user base to some extent makes up for the disadvantage of low quality ＂standard products＂. The standard competition has become the commanding height of the international competi- tion strategy. In this instance, properly understanding standard competition mechanism is an important premise to push forward the development of Chinese standard internationalization strategy. The makers of ＂standard products＂ should make efforts to improve the standard of quality and expand the user base to win the competition.

关 键 词：“标准产品” 用户基础与质量 转换成本 标准竞争策略 

分 类 号：F063.1[经济管理—政治经济学]