山推&马尼托瓦克:能否“百年好合”?  

Shantui and Manitowoc : “Love For All Seasons”?

作　　者：苏宇[1] 

机构地区：[1]《建设机械技术与管理》编辑部

出　　处：《建设机械技术与管理》2013年第2期62-65,共4页Construction Machinery Technology & Management

摘　　要：1月23日。山推段份发布公告。称拟通过增资方式收购马尼托瓦克东岳重工有限公司（简称“东岳重工”）51％股权。一家是世界起重机行业的领军企业马尼托瓦克，一家是推土杌行业的世界冠军山推，马尼托万克为何要将东岳控殷权让给山推？On Jan 23rd, Shantui Machinery announced that they purchased 51% stockholder's rights of Manitowoc Dongyue Heavy Machinery Co Ltd (briely known as Dongyue Machinery) via capital increase. Manitowoc is a leading enterprise in international crane industry, and Shantui is a world champion in bulldozer industry, why does Manitowoc sell controlling stake of Dongyue to Shangtui? Why does Shantui make its way into crane industry by means of joint venture? How will both parties integrate their resources in future? Will the co-operation win success? Along with so many questions, journalists of our magazine attended the brand launch ceremony of this new joint venture, and also exclusively interviewed representatives of both parties as well as a few insiders, trying to unclose more clues for readers who were concerned about the event.

关 键 词：起重机行业 合资双方 品牌 设计 

分 类 号：F426.4[经济管理—产业经济]