承前启后:新闻评论之架构效果探究  

Inherit the Past and Usher in the Future:Exploring the Framework of News Comments

作　　者：聂静虹[1,1] 李磊磊[1,1] 王博[1,1] 

机构地区：[1]中山大学传播与设计学院

出　　处：《新闻与传播研究》2013年第3期64-75,127,共12页Journalism & Communication

基　　金：国家社科研究基金一般项目"微观动员与话语空间建构:都市集体行动的另类传播"(11BXW019)资金资助

摘　　要：既有的新闻框架效果很大程度上都是针对新闻报道做出的。作为不同的信息文本形式,新闻评论类节目中所隐含的框架及其架构作用在近年来虽有学者开始涉猎,但尚无学者关注新闻评论与新闻报道架构效果的异同,亦无研究关注媒介框架如何作用于个人的信息处理过程。作为一种独特的新闻文本,新闻评论架构更为清晰、立场更为明确,通过确定性和深思度两个方面形塑着信息接收者的思考内容。本研究发现新闻评论的架构效果较新闻报道更为强烈;同时新闻架构同认知基模具有交互作用,当个人的认知基模与媒介架构相一致时,媒介的架构效果会更为显著。Existing studies on news frame are largely according to news reports.As a different information text,the framework of news comments and its effect have attracted attention.But nobody looked into the differences between news comments and news reports,or into the logic of framework to work on personal information processing.As a unique news text,the framework of news comments is more sahent and definite in position,shaping the thinking content of the receiver with certainty and depth of reflection.This study finds that the framework of news comments is stronger than that of news reports.Meanwhile,news frame is interactive with cognitive schema.News frame is more salient when personal cognitive schema is consistent with it.

关 键 词：架构效果 新闻评论 确定性 认知基模 

分 类 号：G212.2[文化科学—新闻学]