重大突发事件的微博传播影响力评估指标体系建构初探  

A Communication-influence-power Evaluation Index System for Major Emergency Events on Microblogs

作　　者：罗昕[1] 

机构地区：[1]华南师范大学新闻传播系

出　　处：《新闻与传播研究》2013年第3期76-82,127,共7页Journalism & Communication

基　　金：教育部人文社会科学研究青年基金项目(项目编号:10YJC860030)阶段性成果之一

摘　　要：基于层次分析法、概念提炼法和事件分析法,尝试建构重大突发事件的微博传播影响力指标体系。通过15位网络传播学研究学者的问卷调查,对各个指标进行权重赋值和排序。"乌坎事件"和"海门事件"的案例在一定程度上验证了该指标体系的合理性。该指标体系为政府应对重大突发事件中的微博传播提供相关决策参考。The author attempts to construct a communication-influence-power evaluation index system for major emergency events on microblogs based on the analytic hierarchy process,concept refining and event analysis.Through a questionnaire on 15 scholars in the field of computer-mediated communication,the author assigned the weights of each index and sorted them.To a certain extent,the Wukan event and Haimen event have verified the rationality of the index system and provided relevant references for decision-making by the government.

关 键 词：重大突发事件 微博 传播影响力 评估指标体系 

分 类 号：G206.2[文化科学—传播学]