青岛城市文化建设的品牌化发展战略构想  

The strategic conception of the brand strategy for Qingdao’s urban culture construction

作　　者：高懿德[1] 谭业庭[1] 

机构地区：[1]青岛理工大学人文社会科学学院,山东青岛266520

出　　处：《青岛科技大学学报（社会科学版）》2013年第1期26-29,50,共5页Journal of Qingdao University of Science and Technology(Social Sciences)

基　　金：国家社科规划课题(12BSH039)

摘　　要：城市文化建设是全方位的涉及经济、政治、思想观念和精神风貌等多层面、立体化的复杂工程。针对青岛市委、市政府提出的建设"具有鲜明特色的现代海洋文化名城"的文化强市建设目标,青岛市最宜实施品牌化城市文化发展战略。The construction of urban culture is a three-dimensional complex engineering, which touches economy, politics, ideology and spirituality. Directed at the goal of constructing Qingdao city as ＂the modern city with characteristics of marine culture＂, which is proposed by the municipal party committee and the municipal government of Qingdao, we get the conclusion that Qingdao is the most appropriate city to implement the brand strategy of urban culture.

关 键 词：青岛城市文化建设 文化强市 现代海洋文化名城 品牌化发展战略 

分 类 号：F290[经济管理—国民经济]