浅析旅游产品营销  

Analysis of the Marketing of Tourism Products

作　　者：唐晓宏[1] 

机构地区：[1]岳阳职业技术学院商贸物流系,湖南岳阳414000

出　　处：《岳阳职业技术学院学报》2013年第1期110-114,共5页Journal of Yueyang Vocational and Technical College

摘　　要：旅游产品营销是旅游产品实现其最终价值的一个重要环节,是旅行社竞争的关键。旅行社开发出的旅游产品,能否适应市场的需求且用何种方法推销出去,决定着旅行社客源量的大小和竞争实力的强弱,可见旅游产品营销研究对旅行社来说至关重要。Marketing of tourism products is an important part for the tourism product to achieve its ultimate value. The key problem of competition in travel agency is the marketing of tourism products. Whether the tourism products that the travel agency developed can meet the needs of the market and how to promote them decide the quantity of tourists and competition ability of the travel agency. So the marketing study of tourism products is essential to the travel agency.

关 键 词：旅游产品 营销 研究 

分 类 号：F590.8[经济管理—旅游管理]