基于生命周期理论的红色旅游产品创新路径探讨——以红旗渠景区为例  

Probing into red tourism product innovative route based on life period theory——take the red flag canal scenic spot as example

作　　者：刘红芳[1] 

机构地区：[1]许昌学院历史文化与旅游学院,河南许昌461000

出　　处：《特区经济》2013年第3期100-102,共3页Special Zone Economy

基　　金：河南省教育厅人文社科项目:基于生命周期的红旗渠红色旅游开发研究(项目编号:2011-QN-088)资助

摘　　要：随着我国红色旅游的发展,红色旅游产品也暴露出很多问题。主要表现为产品单调、缺乏吸引力,客源市场狭窄等,从产品的生命周期角度对这些问题进行分析,发现部分红色旅游产品还没有经历大发展阶段,就出现了衰退的迹象。因此通过对旅游产品生命周期理论的研究,并将此理论应用于红色旅游产品创新中,在现有产品基础上实现创新是红色旅游产业可持续发展的关键所在。Along with our country red traveling unceasing development,the red traveling product existence question also one after another exposes.The main performance is identical for the product,is monotonous,lacks the attraction narrowly,the source of tourists market and so on,these question appearance carries on the analysis from the product life cycle angle,namely the part red traveling product has not experienced the big development phase,appeared the decline sign.Therefore through to the traveling product life cycle theory research,and applies this theory in the red traveling product innovation,realizes the innovation in the existing product foundation is the red traveling industry sustainable development key is at.

关 键 词：生命周期 红色旅游产品 创新 

分 类 号：F592.7[经济管理—旅游管理]