回收再制品产业“柠檬”现象形成机理与对策研究  

Research on Formation Mechanism of “Lemon” Phenomenon and Countermeasures of Remanufactured Products Industry

作　　者：张斌[1] 周旭[1] 王兆华[1] 

机构地区：[1]北京理工大学管理与经济学院,北京100081

出　　处：《华东经济管理》2012年第10期85-89,共5页East China Economic Management

基　　金：教育部新世纪优秀人才支持计划项目(NCET-10-0048);教育部博士点基金项目(20101101110034);国家自然科学基金项目(71173017;70773008);霍英东教育基金会第十二届高等院校青年教师基金项目(121079)

摘　　要：回收后的废弃产品经过拆解、修理后,精选出仍具使用价值的部件为原料进行再生产而制造出的产品称为回收再制产品。目前,专门的回收再制产品市场的发展受到诸多限制,回收再制产品还没有产生有效的市场需求,形成了市场上的"柠檬"现象。文章从消费者需求和生产者供给两个角度建立研究假设,通过构建博弈模型,对回收再制产品市场"柠檬"现象的形成机理进行分析,得出阻碍回收再制品市场发展的原因可以归结为消费者对回收再制产品认知不足和回收再制产品成本上的劣势两个方面。最后通过构建G-E模型,强调加强政府的市场监管力度和推动企业回收技术革新,为推动回收再制产品市场的形成与发展提供相应的借鉴。It is significant for the resource recycling and environment sustainable development by reclaiming the waste product to remanufacture the new.But the remanufactured products have not been well recognized and the corresponding marke thas be perplexed by the ＂lemon＂ problem.Few studies have focused on the reasons to such a problem.So this paper develops the game theory mold to analysis the formation mechanism on ＂lemon＂ phenomenon of remanufactured products.The reasons are as following,one is that the consumers lack of recognition about the remanufactured product,another is the inferior of cost compared with the normal product.Based on these,G-model is constructed to show some countermeasures.It is indicated that market regulation by government and recycling technology improvement by enterprises should be highlighted.

关 键 词：回收再制产品 柠檬市场 博弈 G-E模型 

分 类 号：F407[经济管理—产业经济]