产业集群品牌影响嵌入品牌的机理——基于协同演化的视角  

Mechanism of Industrial Cluster Brand Impact Embedded Brand——Based on the Co-Evolutionary Perspective

作　　者：徐利新[1] 王胜杰[1] 张文锁[1] 

机构地区：[1]浙江师范大学经济与管理学院,浙江金华321004

出　　处：《华东经济管理》2012年第12期79-83,共5页East China Economic Management

基　　金：国家软科学研究计划项目"专业市场科学发展与转型升级研究--以义乌"中国小商品城"为例"(2011GXS2D022);国家自科基金项目"我国专业市场分化重构机制与转型提升研究"(71173196);浙江省自科基金重点项目"专业市场演化博弈机制与转型升级研究"(Z6110203)

摘　　要：文章从产业集群品牌与嵌入品牌不断融合发展的时间序列来看,前者对后者的影响机制既是持续的,又是不断演化的。文章运用协同演化原理,在揭示其动力基础上,分析了产业集群品牌在品牌萌芽、领导品牌、品牌丛林和品牌种群等不同发展阶段,对嵌入品牌影响的结构失稳与创新、自适应进化或协商改进、竞争性协同进化、互补性协同进化等协同演化机制,最后以义乌袜业产业集群进行案例分析。From time series of the continued fusion development of industrial cluster brand and embedded brand,the influenc ing mechanism of the former on the latter is both continuous and evolving.Based on the principles of co-evolution,this paper ex plored its impetus.And this paper analyzed the influencing mechanism of industrial cluster brand on the things which were structural instability and innovation,adaptive evolution or negotiate improvements,competitive cooperative co-evolutionary,co-evolution of complementarily in regional industrial cluster brand’s stage of branded sprout,leading brands,branding jungle,brand population.Finally,this paper did a case study on the industrial cluster of Yiwu hosiery.

关 键 词：产业集群品牌 嵌入品牌 协同演化 影响机制 义乌袜业 

分 类 号：F407[经济管理—产业经济]