基于地域差异化的村镇银行品牌建设研究  

The Brand Construction of the Rural Bank Based on the Regional Differentiation

作　　者：蔡旺[1] 

机构地区：[1]百色学院经济与旅游管理系,广西百色533000

出　　处：《湖北农业科学》2012年第19期4403-4406,共4页Hubei Agricultural Sciences

基　　金：广西教育厅科研项目(201106LX614);广西教育厅项目(2010JGA074);百色学院项目(2010JG05);2012年百色学院青年教师成长工程基金重点资助项目

摘　　要：村镇银行面对的竞争压力越来越大,如何在激烈的市场竞争中生存、发展、壮大,进行品牌建设是其走出困境的重要举措。通过对村镇银行品牌建设的现状及必要性分析,提出必须根据地域差异化,通过确定品牌定位、创新产品、创建CIS、打造企业文化、加强日常管理等措施来完成品牌建设。The rural bank is facing more and more competitive pressure,how to make the rural bank in the brutal competition in the market to survive,develop,and expand,the rural bank in brand building is the important measure to walk out of predicament.Through the analysis of the rural bank brand construction＇s present situation and the necessity,it was put forward that according to regional differences by determining the brand positioning,innovating product,creating CIS,establishing corporate culture,and strengthening the daily management measures,the brand construction should be completed.

关 键 词：村镇银行 品牌建设 地域差异化 三农 

分 类 号：F830.3[经济管理—金融学]