儿童电视广告的诉求对象分析  

Children's Television Advertising Object Analysis

作　　者：韩靖[1] 

机构地区：[1]合肥工业大学建筑与艺术学院,合肥230009

出　　处：《学理论》2012年第10期175-176,共2页Theory Research

摘　　要：儿童广告主要是指为儿童用品所做的广告,儿童电视广告就是指以电视为传播媒介的儿童广告。儿童作为儿童用品的主要消费者,有消费的能力,却没有购买消费品的财力。所以,儿童电视广告不能单独以儿童为诉求对象,有时也要以儿童的家长作为诉求对象,或者把两者共同作为诉求对象。从儿童的生理、心理特征,以及产品类别两个角度对儿童电视广告的诉求对象进行了分析。The children advertising is mainly propaganda the children producter by different ways.so the children television advertising just means using TV to propaganda the children producter.As the main consumer to the children producter, they have the consume ability, but they can't buy anything what they want at any time for short of money. So, the children TV advertising cannot take the children as the demand object alone , sometimes they should take the children's parents as the appeal object or both the parents and the children are the appeal objects too. The author will analyse the demand object from children's physiology and psychological feature as well as the product category in this article.

关 键 词：儿童广告 儿童电视广告 诉求对象 

分 类 号：G22[文化科学]