基于SWOT分析的安徽自主品牌汽车企业跨国经营战略研究  

Research on transnational business strategy based on the SWOT analysis of Anhui independent-branded auto enterprises

作　　者：祖明[1] 李光英[2] 徐旭[1] 杨海龙[1] 武以敏[1] 

机构地区：[1]宿州学院经济管理学院,安徽宿州234000 [2]安徽工业大学管理学院,安徽马鞍山243000

出　　处：《安徽建筑工业学院学报（自然科学版）》2012年第6期88-94,共7页Journal of Anhui Institute of Architecture(Natural Science)

基　　金：安徽省哲学社会科学规划项目(AHSKF09-10D105)

摘　　要：首先对传统SWOT分析法中的各因素进行分析,给予新的定义和进行量化处理并建立战略四边形。其次设定模型变量,进行影响因素度量、主要因素识别及其权重确定,构建基于SWOT的战略决策模型以确定企业战略地位。最后,通过深入安徽某自主品牌汽车企业开展调研,实施问卷调查和专家深度访谈,运用模型进行相关实证分析,从而明确安徽自主品牌汽车企业跨国经营的增长性战略选择。The paper focuses on the factors analysis of SWOT at first,including new definition and quantization of the factors,building strategic quadrilateral,etc.Secondly,the paper mainly deals with variable enactment,factor recognition and weights determine and so on,builds the decision making model based on SWOT.Finally,the paper takes an auto corporation in Anhui as an example,studies the firm＇s strengths and weaknesses opportunities and threats when it carries out transnational business strategy.The decision making method is used in the section.The research proves that the growth strategy should be appreciated for Anhui independent-branded auto enterprises.

关 键 词：SWOT分析 安徽 自主品牌汽车企业 跨国经营战略 实证分析 

分 类 号：F426.61[经济管理—产业经济]