浅析新媒介环境下文学的发展态势及传播策略  

DEVELOPING TREND AND COMMUNICATION STRATEGY OF LITERATURE IN A NEW MEDIA ENVIRONMENT

作　　者：杨佳[1] 

机构地区：[1]湖南商学院党委宣传部,湖南长沙410205

出　　处：《云梦学刊》2013年第2期117-119,共3页Journal of Yunmeng

摘　　要：文学与媒介密切相关。考察文学在媒介影响下引发的变化,能准确把握新媒介环境下文学的整体风貌与未来走向,进而根据媒介与文学的关系,从如何拓宽文学的表现范围、提升文学的影响力、抵制媒介低俗影响等方面探寻新媒介环境下文学的传播策略。Since literature is closely related to media,only through an investigation of the changes of literature caused by media can we control the whole picture and future path of literature in a new media environment.Then we can explore some new communication strategies from the points of view of broadening literature representation range,expanding literature influence and resisting vulgar contents from mass media.

关 键 词：新媒介 文学 发展态势 传播策略 

分 类 号：I206.7[文学—中国文学]