对经济技术开发区招商引资营销战略的构建——以南昌小蓝经济技术开发区为例  

Construction of Economic and Technological Development Zone Marketing Strategy of Attracting Investment——Taking Nanchang Xiaolan Economic and Technological Zone for Example

作　　者：李晶[1] 

机构地区：[1]江西财经大学,江西南昌330013

出　　处：《科技广场》2013年第1期173-175,共3页Science Mosaic

摘　　要：本文以南昌小蓝经济技术开发区为例,探讨其在招商前的影响因素,进而制订招商前营销战略,以进一步促进南昌小蓝经济开发区实现合理化发展,凸显集群效应,建立可持续的发展机制以及良好的开发区管理和服务体系,实现开发区从大到强、从强到优的历史性跨越。Taking Nanchang Xiaolan economic and technological development zone as an example,we will discusses the influence factors of attracting investment into economic development zone,formulating the marketing strategy especially for Investment stage,in order to further promote the development of Nanchang Xiaolan economic development zone,highlighting the cluster effect,building sustainable development mechanism and a good development zone management and service system.In the end,we can realize the development zone historic leap,which from big to strong,from strong to the best.

关 键 词：经济技术开发区 招商引资 营销战略 

分 类 号：F127[经济管理—世界经济]