市场营销策划课程教学改革探索  

The Exploration on Teaching Reform of Marketing Planning Course

作　　者：杜学超[1] 

机构地区：[1]黑龙江农业经济职业学院经贸系,黑龙江牡丹江157041

出　　处：《科教文汇》2013年第9期52-53,共2页Journal of Science and Education

摘　　要：在高等职业院校课程改革的大背景下,文章对市场营销策划课程的设计理念与思路、教学模式、教学内容选取、考核方式等方面进行了改革探索,力求使市场营销策划课程能更好地适应高职教育。In the background of the course reform of higher voca- tional institution, this article explores the reformation on market- ing planning＇s design idea, teaching mode, teaching content se- lection, assessment methods, in order to make the marketing planning course can better adapt to higher vocational education.

关 键 词：营销策划 工学结合 课程改革 

分 类 号：G642.0[文化科学—高等教育学]