基于公路体验机会谱的旅游公路规划研究  

Research on Tourism Highway Plan Based on Highway Experience Opportunity Spectrum

作　　者：邱海莲[1] 

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012

出　　处：《重庆工商大学学报（自然科学版）》2013年第4期64-71,共8页Journal of Chongqing Technology and Business University:Natural Science Edition

基　　金：国家自然科学基金(40971288)

摘　　要：自助游的兴起引发了旅游公路的规划设计热潮,但目前大量旅游公路在设计中未考虑游客体验,致使建成的旅游公路设施不能满足旅游者的需求;在公路体验机会谱理论的基础上,结合实地调研与访谈,分析了旅游公路的类型和特征,并结合案例研究,探讨了基于公路体验机会谱的旅游公路规划设计流程和要点。The rise of self-dependent tourism triggers the tide of design and plan of tourist highways ,however, a lot of tourism highways do not consider tourist experience in their design, so the constructed tourism highways can not meet the demand of tourists. Based on highway experience opportunity spectrum theory, by combining spot survey and interview, this paper analyzes the type and character of tourism highways and discusses the plan and design procedure and key considerations for tourism highways based on highway experience opportunity spectrum after case analysis.

关 键 词：公路体验机会谱 旅游公路 旅游体验 公路特征因子 公路内在品质 

分 类 号：F590.8[经济管理—旅游管理]