校园SNS社交网站传播特性  

The Research on the Mass Communication Features of Social Network Site

作　　者：袁川晔 刘江[2] 

机构地区：[1]广东文艺职业学院影视戏剧系,广东广州511400 [2]华南农业大学教务处,广东广州510640

出　　处：《宜春学院学报》2013年第2期152-154,共3页Journal of Yichun University

摘　　要：SNS社交网站作为一种近些年出现的新型网站类型,其在国内外的发展都异常迅速。高校的校园SNS社交网站以本校的师生作为基础用户的聚合,能够更好的实现现实生活中的人际关系的互联与拓展,这样能够很好的弥补商业性的校园SNS社交网站在建立用户强联系方面的不足。结合国内外SNS社交网站的现有发展经验和状况,从传播学的角度来看,SNS社交网站在传播系统用户、传播内容、传播情景和传播动机等方面,都具一定的意义。SNS is the social networking site as a recently abroad is very rapidly. Campus SNS site have the school developed new type of site. Its development at home and teachers and students as the aggregate user base, can be achieved with the expansion of intemet interpersonal relationships in real life. It can make up for a good commercial campus SNS website by establishing the user strong ties. Combined with the existed developing experience and the situation of domestic SNS website, we learn from the perspective of the analysis and research on SNS web communication system user, communication content, communication and dissemination of motivation. Constructed the real model of the non - commercial nature of the camnus SNS site behoove should enter our horizons of thinking.

关 键 词：SNS社交网站 校园 传播特性 传播系统 

分 类 号：G206.2[文化科学—传播学]