蜀冈-瘦西湖风景名胜区海外客源市场拓展研究  

Development Strategy of Shugang-Slender West Lake Scenic Spot

作　　者：庞山山[1] 季艳[1] 陈会敏[1] 

机构地区：[1]扬州大学旅游烹饪学院,江苏扬州225127

出　　处：《绍兴文理学院学报》2013年第7期68-72,共5页Journal of Shaoxing University

基　　金：扬州大学大学生学术科技创新基金项目

摘　　要：一个旅游目的地国际旅游的发展,必须具备三个条件:丰富多彩的旅游产品;正确的市场营销策略;不断扩大的海外客源市场.通过问卷调查研究了蜀冈-瘦西湖风景名胜区海外客源市场的结构,并提出了有效拓展海外客源市场的策略.If a tourist attraction is to develop internationally, it has to meet the following three essentials： the rich and colorful tourism products, the right marketing strategy and the expansion of overseas tourist market. Based on the results of a questionnaire, this research studies the structure of overseas tourist markets of Shugang -Slender West Lake Scenic Spot and puts forward some effective strategies for expanding the relative markets.

关 键 词：蜀冈-瘦西湖风景名胜区 海外客源 市场拓展 

分 类 号：F592.7[经济管理—旅游管理]