大别山体育旅游发展研究  

On the Development of Sport Tourism in the Dabie Mountains

作　　者：徐竹波[1] 秦为锋[1] 

机构地区：[1]安徽财经大学体育教学部,安徽蚌埠233041

出　　处：《唐山师范学院学报》2013年第2期68-70,共3页Journal of Tangshan Normal University

摘　　要：对大别山地区体育旅游产业转型升级的有利条件和影响因素进行分析,结合大别山地区旅游环境和红色文化,提出实现当地体育旅游产业转型升级的途径,给出了相应的建议。运用现代科技和网络,实现体育旅游营销手段和品牌的推广,更新观念,培养人才,以旅游市场为目标,培养更多的体育旅游人才。Dabieshan area＇s sports tourism industry transformation and upgrading of the favorable conditions and influencing factors were analyzed. With the Dabie Mountain area tourism environment and red culture, the local sports tourism industrial upgrading path was put forward. The use of modem science and technology and network will help to realize the sports tourism marketing and brand promotion. The talent cultivation, tourism market as the goal, will help to cultivate more talents of sports tourism.

关 键 词：体育旅游 体育经济 红色文化 大别山 

分 类 号：G807[文化科学—体育训练]